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The Economics of Automotive e-Commerce: Defining the Business Model

Speakers Page

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David R. Allardice
Senior Vice President and Manager
Detroit Branch of the Federal Reserve Bank of Chicago

Mr. Allardice has responsibility for operations at the Detroit Branch, an organization with 330 employees and an expense budget of about $25 million. He also has responsibility for cash operations for the Seventh Federal Reserve District as well as working with the seven-member board of directors of the Detroit branch. Further, he coordinated the Seventh District's involvement in the Federal Reserve's Rivlin Committee Study, which focused on the future role of the Federal Reserve System in the payments mechanism. David now leads the District's effort in "Emerging Payments", a study to focus on the public policy aspects of electronic payments.

David has been actively engaged in writing and speaking about the Midwest economy. His regional economics team, with the Great Lakes Commission, published The Great Lakes Economy Looking North and South in 1991. With the Northeast-Midwest Institute, he published The State of the Region: Demographic and Economic Trends in the Northeast and Midwest in 1992. He also served as an economic advisor to the Illinois' Department of Commerce and Community Affairs and to the Indiana's Third Strategic Economic Development Plan, and was president of Illinois Economic Database. Currently, David serves on the board of directors of Economics America - Michigan and of Junior Achievement - Detroit.

David joined the Research Department with the Federal Reserve Bank of Chicago in 1974 after earning his Ph.D. in Economics from Colorado State University. He became the Assistant Director of Research in 1985 and the Director of Regional Programs in 1994. David was appointed Senior Vice President in 1995.

David Andrea
Chief Economist
CSM Worldwide

David Andrea is the Chief Economist with CSM Worldwide, which offers global market intelligence and forecasting services to more than 200 automotive suppliers. He also serves as President of the Detroit Association for Business Economics, and he has served as Chair of the Detroit Society of Society of Automotive Engineers.

Prior to working with CSM Worldwide, Dave served as the Automotive Analyst with Roney & Company, the Director of Forecasting with AutoPacific, and as an Assistant Research Scientist with the Office of Study of Automotive Transportation at the University of Michigan. He has earned a BA in Business Economics from Miami University (Ohio) and a MBA from the University of Michigan.

 

Richard A. Christensen
Director, Alliances and Acquisitions
General Motors

Rich Christensen was named to the position of Director, Alliances and Acquisitions for General Motors' new electronic commerce unit (e-GM) in October 1999. In this position Rich identifies those areas where GM can capitalize on the business potential of the internet through teaming relationships with leading third party firms and executes these transactions. Rich also has lead business responsibility for the internet-driven reengineering of GM's 1 million annual unit used car business and is the general manager of the Personal Calling business unit at OnStar.

Prior to this assignment, Rich led the North American Project Center where he was responsible for the leading edge execution of the new manufacturing facilities being pursued by GM North America. The Project Center assignment followed a three year stint at GM do Brasil where Rich led the business case development for the regional growth strategy embodied in the Rosario, Argentina and Blue Macaw greenfield manufacturing operations and the revamped product portfolio.

Rich joined GM in 1983 as an analyst on the Corporate Financial Staff and subsequently held a variety of assignments in Corporate finance and within North American Operations. He also served as an assistant to Mr. J.F. Smith, Jr., Chairman of The Board, on a variety of projects within the GM Europe organization. Rich has a Bachelor of Arts degree from the University of Illinois and an MBA from the University of Chicago.

Scott Crompton
Director, Global Automotive Practice
SeraNova, Inc.

Scott Crompton has served as Vice President, of SeraNova's Global Automotive Practice since June 1999. SeraNova is an eBusiness professional services firm. He develops e-business strategies in the automotive industry, including e-business visioning and implementing enterprise portal technologies for automotive manufacturers and suppliers.

Prior to joining SeraNova, Crompton served as principal consultant, Strategic Change Practice at PricewaterhouseCoopers LLP Management Consulting where he specialized in business strategy consulting, particularly in the automotive industry. In addition, he has held positions with Ernst & Young's Strategic Advisory Services, A. T. Kearney and Electronic Data Systems.

Crompton has a Master of Business Administration from the University of Michigan and a BA in Financial Administration from Michigan State.

 

Gary E. Dilts

Senior Vice President, eConnect Platform
DaimlerChrysler Corporation

Gary E. Dilts was named Senior Vice President, eConnect Platform, effective July 1, 2000. Previously, he was Vice President, eConnect Platform. on January 31, 2000. The eConnect Platform was established to coordinate the eBusiness initiatives of DaimlerChrysler Corporation. In this role, Dilts oversees a cross-functional team that involves the strategic implementation of eBusiness initiatives throughout the company, from product creation and volume production to sales and service. In this role, Dilts also represents North American business units on the DaimlerChrysler AG global e-Task Force.

Prior to this position, Dilts was Vice President, Retail Strategies and Dealer Relations. He joined Chrysler Corporation in 1977 as a management trainee in the company's Washington, DC office.

His work and academic background include:

  • Senior Vice President, eConnect Platform, DaimlerChrysler Corp., July 1, 2000.
  • Vice President, eConnect Platform, DaimlerChrysler Corp., January 31, 2000
  • Vice President, Retail Strategies and Dealer Relations, DaimlerChrysler Corp., November 1998
  • Executive Director, Retail Strategies and Dealer Relations, Chrysler Corp.,1998
  • Director, Retail Strategies and Dealer Relations, 1997
  • Director, National Dealer Relations, 1995
  • Director, U.S. Sales/Service/Marketing Training, 1994
  • Program Development Manager - Detroit, 1993
  • Zone Manager - Boston Zone, 1991
  • Zone Manager - Charlotte Zone, 1989
  • Staff Executive to the Vice President of U.S. Automotive Sales, 1988
  • Assistant Zone Manager - New York Zone, 1987
  • Assistant Zone Manager - Houston Zone, 1985
  • Regional Truck Sales Manager - Central U.S. - Detroit, 1983
  • Various regional sales positions - Washington, DC Zone, 1977-1982
  • Graduated from the University of Maryland with a Bachelor's degree in Business Management in 1976.

Brian P. Kelley
Vice President
Ford Motor Company


Brian P. Kelley is a Ford Motor Company vice president and president of ConsumerConnect, a Ford enterprise established to develop and implement leading-edge distribution and e-commerce strategies across the full range of Ford Motor Company products and services.

Prior to joining Ford in 1999, Kelley was vice president and general manager for sales and distribution with General Electric's Appliance Division. He is responsible for managing Ford's E-commerce ventures and activities including E-supplier relationships, consumer e-business activities, telematics, customer relationship centers and Ford Investment Enterprises Corporation which manages the company's Auto Collections.

Before his five-year stint with General Electric, Kelley spent 10 years with Procter & Gamble serving in various brand management positions. He is a 1983 graduate of Holy Cross College where he earned a bachelor's degree in economics.

 

John McElroy
Blue Sky Productions

John McElroy, of Blue Sky Productions, brings an extensive background to covering the auto industry. Born into an automotive family, he took his first plant tour when he was only six years old. As he got older, he read any and every book about cars he could get his hands on, which led to an understanding of automotive engineering principles. As his enthusiasm for cars grew, he successfully-though briefly-ventured into amateur road racing. He also gained valuable insight to the industry working as an hourly UAW employee in various automotive manufacturing plants while working his way through college, where he earned a Bachelors Degree in English at Wayne State University. 

As a journalist, McElroy put his automotive background to good use. His past experience includes five years at Detroit Editor for Road & Track, and as the American correspondent for World Cars, which was published by the Automotive Club of Italy. Most recently he was the Editorial Director for Automotive Industries. 

He also wrote the annual automotive entry for the Encyclopedia Britannica Yearbook, and has five daily radio reports on WWJ 940 AM in Detroit, the all-news CBS affiliate. 

McElroy has appeared as an automotive expert on ABC World News Tonight with Peter Jennings, CBS News with Dan Rather, and NBC Nightly News with Tom Brokaw. He is often interviewed by CNN, NPR, and CBC in Canada. He is frequently asked to speak to automakers, suppliers and industry organizations. He serves on the board of the Society of Automotive Analysts, and on the steering committee of the North American Car and Truck of the Year. 

McElroy has won numerous awards for editorial excellence, particularly the Jesse H. Neal award in 1984 for his series titled, "Inside Japan," and in 1995 and 1997 for his Editorial opinion pieces. In 1997 he was named "Communicator of the Year" by the Sales and Marketing Executives of Detroit. 

Blue Sky Productions produces two television shows that cover the auto industry. "Autoline Detroit" is a weekly half-hour discussion program featuring top automotive executives and journalists providing a window to the latest developments and thinking in the industry. It airs at 10:30 AM on Sundays on Detroit Public Television. "American Driver" is a weekly half-hour program aimed at a general consumer audience. It reports on the latest cars, provides tips to enhance people's driving pleasure, and provides consumers with information to make more intelligent purchases. It airs at 6:30 PM on Sundays on Detroit Public Television. Both shows can also be seen on the internet at www.theautolink.com.

 

Glenn Mercer
Director of Automotive Services
McKinsey & Company

Glenn Mercer is Director of Automotive Services for McKinsey & Company. He joined the Cleveland Office of the Firm in October, 1985, following five years of work with British Petroleum (North America), where he held a variety of positions. He became a Partner of the Firm in early 1995. Since joining McKinsey, Glenn has worked on a broad range of client topics, overwhelmingly within the automotive field (and exclusively automotive for the last five years).

Examples of work he has led or co-led include:

  • A worldwide strategy study for a German car manufacturer
  • A global growth strategy for a British automotive parts supplier interested in expanding beyond its current product line into other profitable areas
  • For the in-house electronics arm of a large OEM, a study on appropriate organization design (including optimal levels of vertical integration)
  • A global business strategy study for a supplier of electronic and mechanical vehicle parts, including segments on acquisition and internal growth
  • For a North American-based broad line automotive supplier, a diagnostic study focused on identifying overall profitability improvement opportunities
  • An international expansion study for a North American supplier of automotive power and signal distribution systems, including potential alliance strategy in Japan
  • For a large North American OEM, a business process re-engineering study focused on spare parts manufacture and distribution
  • A global strategy study for a manufacturer of steel and aluminum vehicle wheels, with the goal of enhancing profitability
  • For an OEM's parts division, a project aimed at increasing external sales
  • An investigation for a French automotive supplier into potential entry strategies in the arena of suspension components
  • For a Brazilian automotive parts company, an operational diagnostic
  • For a large publicly-owned dealership chain, a retailing strategy study
  • A North American distribution study for a supplier of automotive aftermarket goods, especially items required in crash repair
  • A European acquisition strategy study for a North American supplier of plastics-based interior and exterior trim
  • An acquisition strategy study for an investment firm expanding into automotive parts in North America.

In addition to leading projects, as an automotive expert Glenn also spends a great deal of time advising McKinsey teams around the world on automotive topics. In this advisory role he participates in up to 100 projects a year, ranging from OEM to supplier to distributor issues, and covering functional topics from product development to operations and sales. This work requires broad international exposure, and so Glenn has worked extensively at various times in the Firm's London, Scandinavia, Milan, and Tokyo Offices, but with significant additional exposure to automotive clientele on all continents, recently including Africa.
Glenn is responsible as well for the Firm's automotive research and knowledge-building agenda. He is currently leading an initiative to understand new car retailing formats in North America, and just concluded an extensive project on best practices in automotive supplier product development. Previous efforts included an investigation into the quality of the Indian automotive supply base, analysis of superior quality management techniques at automotive suppliers worldwide, and a report on the future of the automotive industry generally, country by country on a global basis.
Most of the results of this work are available in published form, ranging from articles placed in the Economist magazine's automotive research quarterlies, to contributions to a book summarizing the supplier quality project, Quality Pays. Glenn also makes numerous speeches on various of these topics at different automotive forums, including the Geneva Motor Show, SAE Conferences, and other industry forums.
Glenn received his MBA with highest honors (Tuck Scholar) from Dartmouth, an MA in Soviet Studies from Yale, and an AB magna cum laude in Russian from Dartmouth. During work toward the latter two degrees, he was employed periodically by the Central Intelligence Agency. He is conversant in Russian and able to follow written business Swedish, Italian, and French. He is married to a performing cellist, has four children, and lives in Shaker Heights, Ohio.

Steve Piotraczk
Director of Group Sales, Automotive
FreeMarkets, Inc.

Steve Piotraczk has served as Sales Group Director of Automotive for FreeMarkets, Inc. since February 2000, focusing on directing sales efforts within the automotive industry. From February 1999 until January 2000, Mr. Piotraczk served as a National Account Executive for FreeMarkets, where he focused on the automotive, transportation and industrial manufacturing industries.
Prior to joining FreeMarkets, Mr. Piotraczk worked in strategic account sales and sales management at Reynolds & Reynolds, a Fortune 1000 company that specializes in information management.

Mr. Piotraczk holds a Bachelor of Science degree in Business Administration from Ferris State University and a Master's degree in Manufacturing Management from GMI Engineering and Management Institute.

 

Charles E. Phillips
Morgan Stanley Dean Witter
Managing Director
Enterprise and Internet Software

Charles "Chuck" Phillips (Managing Director) joined Morgan Stanley Dean Witter in December 1994 as an equity research analyst covering Enterprise and Internet Software companies. He has been covering the enterprise software sector since 1986. Prior to Morgan Stanley Dean Witter, he covered these stocks for Kidder Peabody, SoundView Financial, and The Bank of New York. He is ranked the #1 industry analyst in enterprise/server software by Institutional Investor magazine and has been a member of their All-America research team every year since 1994. Chuck received a B.S. degree in computer science from the United States Air Force Academy after which he served as a captain in the Marine Corps working in the data processing field. He earned an M.B.A. in finance from Hampton University in Virginia, a J.D. from New York Law School and is a member of the Georgia State Bar. He is also a chartered financial analyst, and a member of the Institute for Electrical Engineers.

 

Diane Swonk
Chief Economist and Senior Vice President, Bank One
President, NABE

Diane Swonk has been with the bank since the start of her career in 1985. She manages the bank's corporate economics' group and designed the bank's regional model. She authors many of the bank's economic publications and has released several nationally acclaimed studies.

She is called upon as an economic expert by policymakers from Chicago to Washington, and is among the most quoted by the news media on the economy. Chicago Magazine recently said, "her name sometimes seems the very heartbeat of the business pages." She has contributed to articles in The Wall Street Journal, The New York Times, and major news magazines such as Business Week. She is also a regular commentator on CNBC and CNN, is a frequent guest on the major news networks, and has appeared on "Wall Street Week" on PBS.

She has served on several boards, including the National Association for Business Economics. As the president of NABE, she shares a title that was also held by Alan Greenspan and several Federal Reserve Bank presidents. She is the youngest president to serve in the association's history. Founded in 1959, NABE has over 3000 members and 44 chapters nationwide.

Ms. Swonk has received several prestigious awards, and was named the "Financial voice of the Midwest" by the Chicago Tribune. Ms. Swonk received her bachelors and masters degrees in economics with honors from the University of Michigan, and MBA with honors from the University of Chicago. In June, Ms. Swonk was named the "Top Woman in Finance" in Chicago by Today's Chicago Woman magazine, and in July, Ms. Swonk was named one of the top forecasters in the country by the Wall Street Journal.

Liz Vanzura
Director of Marketing and Advertising
Volkswagen of America

Liz is the Director of Marketing and Advertising for Volkswagen of America. In that capacity, Liz has responsibility for the overall positioning and branding of Volkswagen's products in the United States and Canada. Liz heads up the internal staff as well as provides direction to Volkswagen's advertising agencies, Arnold Communications and Palm Publicite. Volkswagen's media budget, overseen by Liz, is in excess of $250 million annually.

Since joining Volkswagen in late 1996, Liz has directed one of the most recognized and successful advertising campaigns in automotive history, including the historic re-launch of the Beetle. Volkswagen's advertising has been cited as among the best in the world by a number of publications during 1998, 1999, and 2000. During that same period, Volkswagen has exceeded all other automotive manufacturers in percentage growth in vehicle sales by a comfortable margin. Highlights of Liz's tenure include:

· 1999 and 2000 Automotive News All Star (1 of 20, only marketer)
· 1999 Clio Award as best overall client (any industry)
· 1999 Top 100 Marketing Professional, "Advertising Age"
· 1998 Cannes International Advertising Festival Grand Prix Winner
· 1998 Best Overall Advertising Campaign, "USA Today"
· 1998 Marketer of the Year, "Advertising Age"
· 60% overall sales gain in 1998, 43% gain in 1999, similar trend in 2000

Liz has been a featured speaker at a number of conferences, including a panelist on the "USA Today" Panel for the 1999 Cannes International Advertising Seminar. She is an executive board member on the I.A.A.A. (International Automotive Advertising Awards) She has been cited as a key figure in the revival of the Volkswagen brand in North America. Brand awareness is up over 70% during her tenure, and all key advertising measures are at 20 year highs. Overall Volkswagen sales, which reached a low of 40,000 units in the mid-1990's, are projected to exceed 300,000 units in 2000.

Prior to joining Volkswagen, Liz served 13 years with General Motors in a variety of marketing and planning positions. She received her Bachelors Degree in Mechanical Engineering from General Motors Institute and her Masters in Business Administration from Harvard University as a General Motors Fellow.

 

John Waraniak
Director, E-Business Speed
Johnson Controls

John Waraniak is director, e-business speed for the Automotive Systems Group of Johnson Controls. He is responsible for business development in the firm's new E-Program Office, which was established this year to lead global e-business activities, increase productivity and accelerate business model transformation and profitability for Johnson Controls and its automotive customers. Waraniak joined the company in July 2000.

Prior to joining Johnson Controls, Waraniak was an independent advisor to various automotive companies in the areas of collaborative product commerce and business model transformation.

Before that, he served in a number of strategic management and executive leadership positions. Waraniak has 20 years of experience in the management consulting and automotive, aerospace, motorsports and consumer goods industries. He has worked for General Motors, Hughes Aircraft, Oracle, Benchmarking Partners (Surgency) and No Fear Inc. Waraniak's edge and leadership skills have helped companies develop innovative e-business models and adapt best business and internet technology practices for mass customization, build-to-order vehicle production. He also specializes in vehicle systems engineering management and the development of competitive value chain strategies to enable the "X-day car."

Waraniak earned a bachelor of science degree in mechanical engineering from the University of Michigan. He earned a master's degree mechanical and industrial engineering from the University of Illinois, and a master of science degree in engineering management from West Coast University. Waraniak also graduated from the California Institute of Technology's Executive Engineering Management Program.

He resides in Orchard Lake, Michigan with his wife and two children.

 

Wayne Williams
President and General Manager
Williams AutoWorld

Wayne H. Williams is the Principal and General Manager of Williams AutoWorld in Lansing, Michigan. Williams AutoWorld retails and services such automotive brands as Audi, BMW, Isuzu, Mercedes-Benz, Porsche, and Volkswagen. He is also a member of the Board of Directors with the National Automobile Dealers Association, where he has chaired the Industry Relations and the Information Technology Committees. Wayne has also been a Director of Sparrow Hospital and First of America Bank.

On public policy concerns, Wayne has served as a delegate to the White House Conference on Small Business and as Director and Treasurer of the Political Action Committee for Americans for Free International Trade.

Wayne possesses a BA in Marketing from Western Michigan University, and resides with his wife Darlene in East Lansing. He also has three sons and seven grandchildren.

 

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